Shooting at the backstage gave me the opportunity to search for segments of authenticity and at the same time question the notion of beauty and document the constant movement. Everything should be faultless and ideal, the expressions the models take, the movements they make, they way they behave. You experience not ideal models but people insecure and scared trying to do their job. Rashels says that perfection doesn’t exist and we can only find fragments of perfection inside the complete authenticity. Some models are trapped inside the shinny role they supposed to play.
Fashion show is all about creating a fairy tale, a performance that takes from the narrow streams of reality and brings to the designer’s imaginative world. Fashion show is more than clothes is about creating a parallel reality in which the designers’ creativity are the most recognizable and representative elements. Sometimes the designers’ intention is not so much to persuade us to wear the clothes they demostrate but to question the normality and the order and to argue of the value to experimenting yourself and being original